Justin's leads came in fine; they just sat there until the customer went with whoever answered first. Now every lead gets a personal response inside 60 seconds and is qualified before it reaches a human. In the first month, cold leads started booking, without a dollar more on advertising.
For businesses already spending on ads who want more of those leads booked
Your ads aren't the problem. The gap before anyone replies is.
Put in your mobile and your website below. In a few minutes your own business will ring you like a fresh lead, answer, qualify the enquiry and book it. That's Mercury, run on you.
Ring my phone nowTakes one minute to set up. Your phone rings a couple of minutes later. No human, no pitch. You hear exactly what your own lead would hear.
Built in Auckland · Working with businesses across New Zealand and Australia · Backed by a 90-day guarantee
The premiseIn a word
Won
The live demoLet it ring you
Stop reading about it. Let it ring you.
With no human near it, Mercury texts you, then rings you, playing your own business calling a fresh lead. The moment it calls, it tells you plainly that this is your Speed-to-Lead demo. Then it runs fully in character, qualifies the enquiry, and at the end steps out of character to book you a real 30-minute call with Titus.
The real problemA response problem
You don't have a lead problem. You have a response problem.
The clicks came, the forms filled, the cost per lead was liveable. So why did so few become booked appointments?
Somebody needs what you sell. In one sitting they fill in your form and two others, then go back to their day. Your enquiry lands in an inbox nobody is watching. Someone will get to it this afternoon.
- Business 1 · Answered in 47 seconds · Picked up while the lead was still on their phone and booked the appointment there and then. Got the appointment.
- Business 2 · Called back at 4pm · Left a voicemail once the day quietened down. Never heard back. Too late.
- Business 3 · Emailed next morning · Polite, professional, and about eighteen hours too late to matter. Too late.
By the end of the day it went to whoever replied first. You paid for that lead, the ad spend, the creative, the agency fee, the lot, then handed it to a competitor whose only advantage was that somebody answered. Brassed off with paying for leads that book elsewhere? The answer isn't more leads. It's to stop losing the ones you've already bought.
The hard researchThe first five minutes
The race is decided in the first five minutes.
Respond inside five minutes and you are far more likely to qualify an enquiry than at half an hour. Most businesses take the better part of two days. Nearly a quarter never reply.
21x
More likely to qualify, five minutes against thirty
42hrs
Average response to a web enquiry
23%
Enquiries never answered
Lead Response Management Study · Dr James Oldroyd · later in HBR
Divide last month's ad spend by its leads: that is what one enquiry costs. Every one not answered inside five minutes, you paid full price for and gave away. You're not being outbid. You're being out-answered, and people alone can't win that race at 11pm on a Sunday. A system can.
The fixAlways fast
Stop trying to be fast. Put in something that's always fast, and finishes the job.
Every "AI lead response" ad you've scrolled past sells the same thing: a text in ten seconds, then silence. The lead still has to be chased, qualified, booked and reminded, and that lands back on your team. A fast first text isn't the product. A booked appointment that turns up is.
Mercury, by Brass Butler, runs the whole chain. It answers every enquiry in under 60 seconds, by text, email or a real phone call, at 7am or 11pm or on a Sunday, then qualifies, books, reminds and chases.
It isn't software handed over with a login and a good-luck. We build it around your offer, your scripts and your calendar, and we run it. You have a partner operating it, not a tool to operate.
Most businesses are losing leads they already paid for, in the gap between the enquiry and the callback.
The gap
You're not being outbid. You're being out-answered.I / II
How it worksThe second it lands
What happens the second a lead comes in.
Five things, automatically, in order. The demo does all five on you.
01
Responds inside a minute
By text, email or voice, around the clock, on whichever channel the lead used. They hear back before they've finished the next business's form.
02
Has a real conversation
What they need, how urgent, whether they fit, budget if it matters. Your team only speaks to leads worth their time.
03
Books the qualified lead
Into your calendar, in a slot that suits your week. No phone tag, no lead going cold.
04
Reminds them, so they turn up
Including a voice call before the appointment. Fewer no-shows and empty slots you already paid to fill.
05
Follows up the ones who don't book
Every day, until they book or say stop. The slow yeses stop dying quietly in your CRM.
Contacted, qualified, booked, reminded, turned up. That's the whole loop, not the first link in it.
Why MercuryBeats the bolt-on app
Why Mercury beats the bolt-on app and the person you'd have to hire.
- Runs the full loop, not just the first hello. Mercury: click to booked appointment. Bolt-on app: fast text, then nothing. New hire: only when on shift.
- Built around your offer and your scripts. Mercury: custom built. Bolt-on app: an empty box and a login. New hire: months to train.
- Answers at 3am, Sundays, after hours. Mercury: 24/7, every day. Bolt-on app: texts only. New hire: 40 hours a week.
- Someone runs and improves it for you. Mercury: tuned monthly. Bolt-on app: you run it. New hire: you manage them.
- What it costs. Mercury: a fraction of a wage. Bolt-on app: cheap, does little. New hire: $60k+ a year.
Think of Mercury as a salesperson you can't burn out, paid for out of the ad budget you already write off every time an enquiry sits unanswered.
ProofWhat it did for two others
Run it on your own business. Here's what it did for two others.
Justin Touyz · Space OwlRevenue up, same lead flow
+27%
Revenue, same lead flow
<60s
Response, down from hours
Donna Loeffler · Mind Your Heart MarketingDoubled her usual monthly sales
98%
Leads captured
2x
Her usual monthly sales
Donna runs solo, and every lead that arrived while she was on a call or asleep went to a competitor. In her first 30 days the system captured 98% of her incoming leads, after-hours included. She closed two major projects she would otherwise have lost, doubled her usual monthly sales, and it had paid for itself before the first invoice was due. Bold as brass.
Different industries, same leak, same fix.
What we buildAround your business
What we build around your business.
Built and run for you. No login to learn, no tool to babysit. On the call we work out the right starting point for your size and lead volume.
- A response to every new enquiry in under 60 seconds, by text, email or voice, 24/7, including the after-hours and weekend leads you're losing now.
- Connected to where your leads come from: ad forms, website, phone, inbox. One system catching all of it.
- A qualifying conversation before your team is involved.
- Automatic booking into your calendar, in slots that suit your week.
- A reminder sequence, including a pre-appointment voice call, that cuts no-shows.
- Daily follow-up on leads that don't book straight away.
- A live dashboard showing every lead and every conversation Mercury has had for you.
- A monthly review where we read back the real calls together and tune the system.
Built around your business and run for you. Your team stays on the work. Mercury is looked after: AI training, optimisation, implementation and support, month after month, so it sharpens the longer it runs.
It comes in a few shapes, from a single voice agent that qualifies enquiries to the full setup from ad click to booked appointment. We settle the fit and the price on the call; it looks small next to the leads your ad spend is already buying and losing.
The fix
A fast first text isn't the product. A booked appointment that turns up is.II / II
90-day promisePays for itself, or keeps running free
You don't have to take our word for it. We carry the risk.
“Mercury pays for itself within 90 days, or it keeps running free until it does, and I keep working on it until it does.”
Titus Mulquiney · Founder, Brass Butler
It isn't a maybe. If Mercury hasn't paid for itself inside 90 days, it doesn't switch off and it doesn't cost you again. It keeps running, and we keep working on it, until it does what we said it would. You are the judge: every lead it touches is on your dashboard.
Plugging the leak isn't a gamble. It's arithmetic.
Straight answersEvery owner asks first
The questions every owner asks first.
Neither. It's the real Mercury voice agent playing your business, so you feel what your lead would get. It says up front it's a demo, runs in character, then books you a call with Titus. Your number is used for that demo only.
Nothing, and nobody is on the other end trying to close you. At the end it offers to book a real call. You take it or you don't.
No. One call, one text and one email, all marked as your Speed-to-Lead demo, and that's it.
Yes, and the demo is the proof. Before it rings, it reads your website and handles the enquiry the way someone who knows your business would. Clinics, agencies, professional services, home services, finance, property, coaching, B2B. If people enquire and someone has to reply, it applies.
Right after them. They get the enquiry to land; Mercury's job starts the second it does. Your campaigns don't change. Your cost per booked appointment drops without touching the budget.
That's the normal setup: Meta lead forms, Google, website forms, your phone line, your inbox, and the calendar you already use. Connecting it is our job.
Good. Mercury covers the gap they physically can't. Your receptionist sleeps; Mercury answers the 9pm form and the Saturday enquiry, then hands over booked appointments instead of a list to chase.
Run the demo and judge. It's built around the way you talk, and we tune it monthly from the real call recordings. Most people just notice someone got back to them fast and knew what they were on about.
The opposite. The smaller you are, the more each lost lead hurts. Small teams and solo operators are exactly who it's built for.
Faster than hiring and training a person, by a long way. You get a straight timeline on the call.
That depends on your size and starting point, so we work it out on the call against what the leak costs you each month. It's backed by the guarantee: it pays for itself in 90 days, or keeps running free until it does.
We look at where your leads come from and where they leak, put a monthly number on it, and show you what Mercury would do about it. If it's a fit, we talk about building it. If not, you leave with a clear picture of your own numbers.
The next stepFeel it
Some of your leads are walking across the road to a competitor whose only advantage is that somebody answered. That stops the day Mercury goes in. Put in your mobile and your website, and Mercury rings you as your own business. If it isn't a fit, we'll say so on the call.
P.S. The person who needs what you sell isn't reading your reviews. They enquired with three of you in one sitting and they're going with whoever reaches them first. Today that's a coin toss you pay to enter. With Mercury answering every lead in under 60 seconds, 24/7, it's always you.
Brass Butler
Brass tacks, deftly handled.
You can read about it, or you can feel it in two minutes. Feel it.
It pays for itself in 90 days, or it keeps running free until it does. The risk is ours.
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