
AI for mortgage brokers. The lead doesn't wait. The compliance doesn't slip.
Every enquiry answered before anyone reaches it, and the paperwork drafted before anyone asks. We take both layers off the team, so the day goes on the conversations that convert.
The lead lands at 9pm. The other broker's already replied.
Mortgage broking lives on speed to lead and quality of compliance. The fast broker books the appointment; the careful broker keeps the licence. Buyers shop, and the first broker to call back with a relevant rate keeps the deal warm. Most can't hit that speed: leads land outside office hours, and office hours are already spent on applications, compliance prep and lender liaison. By the time the call goes back, the lead is in someone else's funnel.
Compliance is the other constant. Every application needs the right documents, the right disclosure suite, the right policy summaries and the lender-specific paperwork. None of it is difficult, only voluminous, and a missed document delays settlement, which costs goodwill and sometimes commission.
The third bottleneck is the dormant database: hundreds or thousands of past enquirers who came close and didn't settle, or settled and could refinance now. The database is full of money. Nobody on the team has time to work it.
Lead response in sixty seconds. Compliance drafted. The database, woken.
A typical broker install runs three or four workforce automations.
Lead response
Every inbound channel: website form, lender referral, partner referral, paid ad, social. A personalised reply within 60 seconds, the basics qualified, the discovery call booked, and a fully briefed contact in the CRM before the broker opens the inbox.
Compliance drafting
It knows your lender panel, disclosure templates and policy suite, and drafts the application set from a CRM record. The broker reviews and ships. A 90-minute prep job becomes a 15-minute review.
Reactivation
The dormant database is segmented, prioritised and worked in rotation: pre-approval renewals, refinance candidates, past introducers. Each contact gets a personalised message in your voice that refers to the last conversation.
Real new business, from contacts the team had written off.
31 confirmed appointments off a 2,617-lead database he'd written off.
Rohit Ranchhod is a financial adviser at SMART in Auckland, twenty years in, helping clients clear their mortgages in ten years instead of thirty. A YouTube campaign had built him 2,617 leads that had sat up to two years cold. The reactivation engine worked the whole list ahead of the rest of the build. Within six weeks, 590 had responded and 31 confirmed appointments were in his calendar without him making a call. Bold as brass, off a list he had given up on.
“Haven't really had to do much as far as me contacting these prospects again. It's letting the system do the work, and sitting there waiting for the appointment to be generated.”

Broker software handles single steps. The Foundation runs the whole pipeline.
The Australian broker software market has matured fast. Quickli, Bulma, Aline Tech and LoanOptions.ai each handle a step in the application lifecycle. The Foundation sits across all of them, plus your CRM, your lead sources and your dormant database, so the pipeline runs end to end rather than piece by piece.
See how the Foundation works.
The AI brain, the data layer, the workforce. Three-week install. Yours from handover.
Or start with the AI Strategy Intensive, a two-hour paid plan credited to the build.
What gets installed for broker shops first.
Nothing waits. Nothing slips.
Thirty minutes with Titus. We look at where the work that needs you is stacking up, and whether a Foundation install fits.
Book a discovery callNot ready for a call? Take the three-minute Business Stress Test.