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A finished install, lights on, work done for the day
Case studies

Real installs. Real outcomes.

Eight businesses. Five industries. Four countries. One pattern. The founders pulled themselves out of the routine work. The brain and the workforce kept it running.

Book a discovery call See the Foundation More installs in flight. New stories land here as they ship.
Built in Auckland · Installed across New Zealand and Australia · Owned by you, forever
More installsSeven more, across seven businesses

Different industries. Different scopes. Same shape of result.

The routine work that used to live with the owner now runs in the background, and the owner gets their week back.

Auckland · SEO agency

Ben Male · Team Empathy

Ben had ten years in SEO, an engineer on staff and no shortage of software. What he did not have was a single base the whole business ran from. The Foundation went in wired to his advertising data, finances, reporting and delivery board. Since then: agency site rebuilt, a SaaS product shipped, proposal software built, and a prospect research system that pulls Shopify, Google Analytics and Search Console and writes the full strategy and offer document by itself. His delivery board now runs on what he calls human to the power of AI. The AI does the work, the team reviews it.

6-figure
New revenue, in months
4
Products built on it since install
Foundation
Service

“The most transformational thing I've done in 10 years of running businesses. I used to be a bit bored of SEO, and now I love it, because I can just do so much.”

Ben Male · Team Empathy
Auckland · Financial adviser

Rohit Ranchhod · SMART

A successful YouTube campaign had built Rohit a 2,617-lead database that sat dormant, untouched apart from a single welcome email. Brass Butler reactivated the lot. Within six weeks: 590 dormant leads responded, 41 requested the offer, 31 confirmed appointments dropped into his calendar. Rohit didn't make a single follow-up call. The system did the work.

2,617
Leads reactivated
22.5%
Response rate
31
Confirmed appointments, 6 weeks

“Brass Butler built a system that reactivated them, regenerated interest, and started putting confirmed appointments in our calendar. I haven't had to contact any of them myself. The system does the work.”

Rohit Ranchhod · SMART
Sydney · Meditation for kids

Magda · Zen Den

Magda was being crushed by the work around the work. Every session triggered prep documents, parent updates, follow-up notes, reports. Plus the content, social and website she had to keep producing. Built in one week, every booking now fires the full workflow. Documents prepped. Notes captured. Updates drafted. She does the final check before pressing send.

1 wk
Build time
Every booking
Trigger
Foundation
Service

“I just do the final check before pressing send. It's been indispensable.”

Magda · Zen Den
Auckland · Dental clinic

Dr Claire · Stanmore Bay Dental Studio

Two receptionists and the practice was still missing almost half its incoming calls. Within weeks of the AI receptionist going live, missed calls dropped to zero, online bookings climbed 32%, and appointment volume jumped 44%. Same front desk. The AI just caught everything they didn't.

47→0%
Missed calls
+32%
Online bookings
+44%
Appointments

“We had two receptionists and we were still missing nearly half our incoming calls. Within a few weeks the missed calls were gone.”

Dr Claire · Stanmore Bay Dental Studio
Sydney · Marketing agency

Justin Touyz · Space Owl

Leads were coming in fine. They just sat there until someone got to them, and by then the prospect had gone with whoever answered first. Brass Butler put in a system that was always fast. Every new lead now gets a personal response inside 60 seconds, qualified before it reaches a human. Response time dropped from hours to under a minute. Revenue climbed 27% in the first month, off the same lead flow. No extra ad spend, just leads that stopped going cold.

Hrs→60s
Response time
+27%
Revenue, month one
Same
Lead flow, no extra spend

“Once every lead got a personal reply inside 60 seconds, the ones that used to go cold started booking. Revenue was up 27% in the first month off the same lead flow.”

Justin Touyz · Space Owl
Idaho · Solo marketing agency

Donna Loeffler · Mind Your Heart Marketing

Donna runs her agency solo. 78% of buyers go with whoever responds first, and she rarely was. After the install, lead capture hit 98%. Two major sales closed in the first 30 days. Her monthly sales doubled. The system paid itself back inside the same month she switched it on.

98%
Lead capture
2×
Monthly sales, in 30 days
Same mo.
Payback

“Now every enquiry gets a reply within 60 seconds before I ever see it. I captured 98% of my leads and doubled my usual monthly sales in the first 30 days. It paid for itself the same month.”

Donna Loeffler · Mind Your Heart Marketing
Sydney · Energy healing and coaching

Ashleen Singh · The Zone

Ashleen works one to one and runs everything else herself. Every client session left her with 90 minutes of notes, follow-up and admin before she could move to the next thing. The install took that work off her desk and left the coaching untouched. She was also shown how to extend the system herself as the practice grows, which matters more to a sole operator than any single automation does.

90→10
Minutes, post-session admin
Solo
Team size
Foundation
Service

“What would normally take me 1.5 hours per client post-session is now done in 10 minutes.”

Ashleen Singh · The Zone

Watch one end to end.

Four minutes. Ben Male walks through his own Foundation on his own screen: the site, the app, the delivery board, and what it has been worth. Nothing scripted by us.

The operator behind itTwenty years in digital

Twenty years running digital for senior leaders. Now running AI for founders.

Brass Butler is led by Titus Mulquiney. Before founding it, he spent two decades being the operator senior digital teams reached for when projects had to ship to a standard. A few of the people he worked under, on the record.

“I have no hesitation recommending Titus for his first-class work and devotion to all things digital. He's personable and always goes the extra mile for a client. A pleasure to work with.”

Laura Reed · Global Head of Digital and Live Events, Sony

“Having worked with Titus on many projects over the years, you're unlikely to find a more professional, attentive and hard-working individual. He sees a plan through from inception to implementation, and his eye for detail always shows up in the final product.”

James Mullaney · CTO, Learning Pool

“Exceptionally talented and highly skilled. A creative approach to planning and problem solving that's second to none. Outstanding integrity, honesty and trustworthiness.”

David Bateman · Head of Marketing, Proxima

The same operator senior digital leads relied on for two decades now builds AI brains and AI workforces for the founders running the businesses underneath them.

Before Brass ButlerFive more years, quietly

Five more years quietly running digital. Across small businesses, contracts and peer agencies.

Before Brass Butler launched, the same operator side of the team had already been running websites, SEO, Google Ads and digital infrastructure for around fifteen businesses across New Zealand. Auckland clinics. Finance providers. Agency owners watching from the inside. A few of the people on the receiving end of that work, on the record.

“Titus has looked after my online presence for the last two years. I can't speak more highly of his expertise and professionalism with our website and SEO. I highly recommend his services.”

Dr Chris Lim · Owner, Penrose Dental, Auckland

“Titus has formidable digital knowledge. He's planned, implemented and reported on a number of key projects for me under contract. Good guy to work with and a wealth of experience in his field.”

Adrian Hatt · Marketing Manager, Instant Finance, Auckland

“Titus is great. Creative, knowledgeable, dependable, tenacious, timely. Just a few of his attributes.”

Richard Avis · Owner, Clear Digital Marketing

Same operator. Same calibre of work. Now installing AI brains and workforces for the founders behind those storefronts.

The next step

Your install is the next one on this page.

Every case here started with a thirty-minute call. The next one is yours, if you want it. We don't pitch on the call. We work out whether what we build and what you need line up. Then you decide.

30 minutes with Titus · No deck · Honest read on whether we're a fit.
From hereWhere these came from

Every case above started as one bottleneck.

Brass Butler
Brass tacks, deftly handled.

Strategic automation for founders who want their time back. Starts with a free 30-minute call to find out if there's a fit.

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