Built by an operator. For operators.
Brass Butler is run by Titus Mulquiney out of Auckland, with a small senior team of developers and Claude as the AI workforce. Twenty years of senior operator work, applied to building AI brains and AI workforces for the founders we used to work for.
Most founders end up running their business out of their own head.
I started Brass Butler because I'd watched the same pattern for twenty years. A founder builds something real and grows to ten, twenty, thirty people. The team handles plenty, but the work that needs the founder's eye keeps stacking up: judgement calls, approvals that need context, reporting, briefings, the follow-ups that compound because no one else has the whole picture.
I've sat across the table from too many of those founders, profitable and two decades in, who couldn't take a clean week off without something quietly falling over. That's the Operator Trap. AI is finally good enough to change what a small senior team can do for businesses that size, and Brass Butler exists to use it to get founders out of the trap.
Twenty years running digital for people who don't accept slack work.
I started my career in the UK as a producer and project manager at Sony, working across creative design, process, documentation and production for global teams. From there I moved into senior operator roles across ed-tech, finance, health-tech and B2B marketing agencies. Always on the operator side, and always trusted to take the brief and ship to standard.
I'm British. I moved to Auckland in 2014, and before long founded the firm that became Brass Butler. Since then I've quietly run the digital work for around fifteen local businesses, mostly dental practices: sites, ads, SEO and operations, week in, week out. The work nobody sees because it's working.
Brass Butler is what twenty years of operator-side digital looks like once AI is good enough to install into a business properly.
Two references from the years before Brass Butler, from people I reported to.
“First-class work and devotion to all things digital. Always goes the extra mile.”
“You are unlikely to work with a more professional, attentive and hard-working individual.”
A small senior team. With Claude as our top team member.
Brass Butler runs lean on purpose. I'm the operator: the discovery calls, the strategy intensives, the architecture and the build oversight on every install. A trusted group of senior developers covers the deeper integration work and the harder edges.
And then there's Claude. The Anthropic AI is, without exaggeration, our most active team member. It reads the brief, drafts the spec, writes most of the code, runs the QA, and helps me think through architecture every day. The same AI brain we install for clients is the brain we use to run Brass Butler, and that is why a three-week Foundation build is realistic: twenty years of operator judgement, a senior dev team, and an AI workforce that doesn't sleep.
The process is on the how we work page, and the installs it has produced are on the case studies page.
Direct contact. Bespoke craft. Ownership lock-in.
From the first call onwards, you're talking to me. Not a sales team. Not a junior. Not a chatbot pretending. Discovery call, Strategy Intensive, build kickoff: I'm in every conversation that matters.
Every install is bespoke. The brain is trained on your business, the workforce is built around your bottlenecks, and nothing is templated or shared with other clients. We audit before we quote, every time, so the scope is right before anyone signs.
Every line of code we write lives on your accounts, your infrastructure, your credentials. The IP paperwork is signed at handover. If we close tomorrow, the Foundation keeps running. We're not in the platform-lock-in business.
Auckland. Three kids. Dinner is a no-meetings zone.
I live in Auckland with my wife, who runs her own dental practice, and our three young children. They're the actual reason all of this exists. The point of building AI that takes routine work off founders' plates is to give them back the kind of time I want for my own family, and dinner is a phone-down hour in our house.
The Foundation we install for clients is shaped by the same belief. Your business should run without you in every conversation, so you get your week back, and so you can take that clean week off without something quietly falling over.
Thirty minutes. With Titus. Every time.
Every install we've ever shipped started with one of these calls. The next one is yours, if you want it.
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